Unilever Sri Lanka Excels at SLIM Brand Excellence 2011

Unilever Sri Lanka reconfirmed its excellence in marketing at the recently concluded SLIM Brand Excellence Awards 2011. The Company’s key brands Surf Excel, Signal and Astra collectively won five awards at the ceremony held at Waters Edge on the 18^th of October 2011.

Unilever Sri Lanka’s premium washing powder brand Surf Excel won ‘Product Brand of the Year’ and ‘International Brand of the Year’ awards. Whilst Signal, Sri Lanka’s leading oral care brand won the Silver Award for ‘Product Brand of the Year’ and the Bronze Award for ‘International Brand of the Year’. Margarine brand, Astra won the award for the category ‘Local Brand of the Year’, confirming Unilever’s appeal and identification with the Sri Lankan consumer.

According to Ramani Samarasundera, Marketing Director, Unilever Sri Lanka “At Unilever, we believe that we can improve the lives of our consumers through our products and brands. We aim to reach our consumers with brilliant brands and memorable brand experiences. These awards are testimony to the fact that we are on the right track. ”

The SLIM Brand Excellence Awards is a festival of brand excellence at a national level and rewards the exceptional efforts of excellent marketers.  The awards not only aim to recognize the efforts of the best performing brands in the country but also to share best practices in marketing, while enhancing the image of marketing in Sri Lanka. The SLIM Brand Excellence Awards translates into the recognition the industry pays to the impetus, commitment and hard work that great marketers have established in making brand champions.

About Unilever Sri Lanka

Unilever Sri Lanka is one of the biggest FMCG companies in Sri Lanka which has a diverse portfolio in the categories of homecare, oral hygiene, personal care and food solutions.Unilever Sri Lanka produces 95% of its products locallywith a 75 year long manufacturing presence withSunlight, Lux and Pears Rose. Today we have a portfolio of 27 brands that are market leaders in the respective categories. Furthermore, Unilever Sri Lanka was ranked as the fourth most respected entity in Sri Lanka by LMD in 2011.