125 years of Sunlight
Unilever Sri Lanka celebrates 125 years of Sunlight with a new communication campaign titled: Dawn of a New Era.
Early beginings
What began as a brainchild of William Hesketh Lever in the 1890’s - Sunlight soap - one of Unilever’s ground breaking brands, celebrates its 125th anniversary. Sunlight soap began this momentous journey way back in Victorian England with the purpose ofpromoting cleanliness and hygiene. As the very first branded soap, Sunlight not only revolutionizedthe soap industry but was also a pioneer in brand marketing.
More than just a brand
In Sri Lanka, Sunlight is more than just a brand, it is a phenomenon. It will be rare to find a Sri Lankan family which has not been touched by Sunlight. The brand reflects tradition yet symbolises freedom from daily household chores.Clean water and Sunlight have given many a housewife a reason to smile and contributed to the well being of millions of Sri Lankans. As one of the most recognised brands in the country accounting for a lion’s share of the washing soap market, Sunlight has grown to iconic proportions, bringing a common purpose to the people of Sri Lanka, irrespective of cast, creed or ethnicity.
Dawn of a new era
As Sri Lanka steps towards a new beginning of hope and prosperity, Sunlight’s anniversary communication

