Fair & Lovely

World's no.1 fairness cream

Based on breakthrough scientific research on skin care from Unilever, Fair & Lovely fairness cream gives you unmatched radiant fairness in just 4 weeks.

Fair & Lovely was developed in India in 1975. Nationally marketed since 1978 , this fairness cream brand has been extensively tested with consumers in India and abroad. In terms of benefit and delivery  Fair & Lovely has proven to be superior to all key competitive brands Connsumers perceive the brand as empowering and transformative.

In Sri Lanka Fair & Lovely was launched in 1992, which became the leading fairness cream in the market within a very short period of time that has led to the growth of the fairness segment in skin care. 

Fair & Lovely - skin care cream for Asian skin 

Today Fair & Lovely has reached a high ground of science and efficacy and remains non-chemical and easily comprehensible.

The new fairness proposition has been brought alive through multi-vitamins, a mix of four essential vitamins each of which help in giving fairness + nourishment, resulting in the re-launched FAL Pink being henceforth known as FAL multi-vitamin fairness cream. 

Multi-vitamin is the breakthrough new fairness invention that has four essential skin vitamins (A, B, C, E) which give you the four signs of beauty parlour fairness, but with total fairness + nourishment

The four signs of beauty parlour fairness in the new Multi-vitamin formula:

Vitamin B3 – radiance but without bleach

• Vitamin C – Even-tone like derma-brasion
• Vitamin A – Skin elasticity of chemical peels
• Vitamin E – Deep hydration like fruit facials            

And much more - Vitamin B3+C give glowing fairness in four weeks, Vitamin A+E give genuine skin nourishment from within and triple sunscreens protect your fairness!

Fairness that changes your destiny

Fair & Lovely is one of Unilever SriLanka’s key brands offering skin lightening benefits to thousands of Sri-lankan women. 

In line with the essence of the the Fair & Lovely brand- ‘fairness that changes your destiny’ in 2003, Unilever decided to provide more than skin lightening benefits to the brand’s consumers. 

Thus the Fair & Lovely Foundation was formed with the objective of initiating programmes to provide economic empowerment and greater prosperity to women in Sri-lanka. Now more than ever before, the Fair & Lovely brand is set on delivering on its promise of changing destinies, giving wings to the dreams of many a Sri-lankan woman. 

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