Pond's Age Miracle

A rich heritage

Pond's has been synonymous with women in Sri Lanka from cold creams and talcs becoming a household name for over fifty years.  Pond's has always been about romance and caring for your skin which is why it was time to take that promise a step further.

Launching the miracle

Ponds age miracle instantly turned Pond's into a prestige brand offering a miracle cure of younger skin in seven days. Designed for the affluent older woman Pond's age miracle needed to enter Sri Lanka with a feel of exclusivity and romance rekindled. On the theme of a special ladies night Pond's sent out an intimately worded invitation to the female movers and shakers of Colombo. From beauticians to socialites.

Everyone gathered for a night that promised miracles. Intricately done décor, entertainment, and finally the launch of Pond's age miracle did exactly that.  This was followed up with PR coverage of the event and a full scale media launch of Pond's age miracle. The brand that gave Pond's a new face a new image and made a change in the lives of Sri Lankan women.

A new experience

We also gave shoppers a new experience by introducing Pond's age miracle beauty advisors at the selected outlets where Pond's was sold. They conducted detailed skin analysis spoke to women through the process and provided expertise skincare advice.  This was completed with a skin analysis outfit at Arpico Hyde Park corner. One of the largest shopping malls in Colombo. A skin solution centre was also opened at Crescat Boulevard.

Romance Rekindled

When Valentines Day rolled along it was the ideal opportunity for Pond's to enhance their promise of romance rekindled. We developed a campaign called the second honeymoon which promised women an all expense paid trip to Paris, the city of romance. Our winning lady did indeed rediscover romance,

In 2010 we took the second honeymoon campaign a step further, we developed a campaign called the "Passport to Beauty & Romance" keeping the theme of Romance in mind, our destination this time was Venice. In addition to this we also gave 25 lucky couples a romantic candle light dinner at Mt Lavinia hotel.

Pond's age miracle has brought nothing short of miracles to the lives of women, keeping to their age old promise of romance and beautiful skin making it an instant success in Sri Lanka.