Surf Excel

Dirt is good!

Although it might sound strange for a leading laundry brand like Surf to say this, we believe, like you, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.

At a time when growing numbers of children are leading sedentary lives, often cocooned in their homes, glued to the TV and the web, we're not afraid to celebrate this time-honoured truth.

Giving your kids freedom

More significantly, the idea that dirt is good isn't simply a catchphrase for Surf. It lies at the core of our brand, supported by patent-protected technology that gives your kids the freedom to get dirty, safe in the knowledge that Surf will remove those awkward stains. 

Our recent effervescent, which cleans deep inside pockets, where kids often store their little discoveries, and our investments to give kids an experience through 'Surf Paint Fun 2003', 'Surf Colour Your Future 2004' and 'Surf X Sellam – 2005' are just a few examples of this commitment.

In 2006 too, the brand intends to continue its efforts in giving kids the freedom to experience through a series of events built around the theme ‘Surf X Sellam – Family Fun’. The campaign will commence in May 2006 and will give kids and their parents an opportunity to flavour the fun side of life, bonding together and gaining experiences that will help them win in life. 

Key facts

• Surf excel not only brighten clothes, it brighten up young people's lives as well.
• Surf excel and excel matic are the largest choice of Supermarkets in Sri Lanka.          

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