Flora Heart Health

Changing behaviours

The programme, being carried out in partnership with Nawaloka Hospitals Plc and the Sri Lanka Heart Association, is driven in urgency by the statistics that show that the number one cause of death in Sri Lanka is heart-related disease and that at least seven out of ten cases could be averted by leading a healthier lifestyle. Public awareness of the dangers of unhealthy living is still low and we hope that the focussed message of the campaign - the importance of eating better, reducing stress and exercising regularly - will enable Sri Lankans to make more  nformed lifestyle choices that in turn will help them to live longer and healthier lives. To reach as many people as possible as quickly as possible, the campaign is using television programming as the medium of choice.

Healthy living

Programming includes lifestyle counselling from leading cardiologists and heart-healthy cooking tips from renowned chefs. The campaign is also being taken to corporate offices to address how busy executives could reduce the level of stress in their lives and be kinder to their hearts by adjusting their diets and other aspects of their lifestyles.