Every Signal teaches children oral hygiene habits

Here’s something to put a smile on your face—every time you brush your teeth with Signal, you’re helping to teach good brushing habits to millions of Sri Lankans. That’s because Signal together with the Sri Lanka Dental Association, educates on good oral habits. Signal teaches the importance of good oral health so that everyone can unlock the power of their smile!

Since 2004 educating millions of Sri Lankans on good oral hygiene habits through its very own “Sina Bo Wewa” campaign

At least 3 of every 5 children under the age of 5* years in Sri Lanka have dental cavities. Signal’s responsibility as the number 1 selling oral care brand in Sri Lanka is to provide a solution. By brushing twice daily with fluoride toothpaste, kids can reduce tooth decay and champion the message of good dental hygiene. 

From 2004, for over 15 years the Signal “Sina Bo Wewa” programme has been on a mission to improve oral health standards of all Sri Lankans through school programmes and mass-scale dental clinics across the island. This has helped Signal touch the smiles of over 2 million Sri Lankans. 

Educated over 2 million Sri Lankans on good oral hygiene habits through dental camps

Signal’s journey of working together with the Sri Lanka Dental Association for over 30 years

Signal has been working for over 60 years to build a cavity-free Sri Lanka and in 1983 pioneered the introduction of fluoride toothpaste to the country.

For over 30 years, Signal together with the Sri Lankan Dental Association has found fun and innovative ways of sharing expert oral health advice by organizing health camps, dental screenings, and oral check-ups completely free to millions of Sri Lankans island wide. We have also found new and exciting ways to spread awareness and encourage day and night brushing to all Sri Lankans.

Together, we can unlock the power of our very own Sri Lankan smile

Though we’ve done a lot of good work together so far to fight tooth decay and bad oral hygiene habits across Sri Lanka, there’s still a lot to do! By working together, we will help strengthen the Sri Lankan smile known for its warmth and hospitality, around the world!

Now that’s something worth smiling about. Join us in our mission to build a cavity-free Sri Lanka!

Signal and white teeth

Every U Does Good. Unilever