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Sustainable innovation

The Unilever Sustainable Living Plan (launched in 2010) is the company's roadmap on how it will achieve a doubling of the business while halving the environmental footprint of its products.

Designing sustainable products of the future

Unilever R&D has an important role to play in the design and use of our products because consumers are increasingly looking for products that mean they can 'do their bit' for the enviroment while at the same time helping them look good, feel good and get more out of life.

Unilever R&D already has a long history of developing products that meet these exacting criteria and, looking to the future, all our products will incorporate social, economic and environmental metrics in their innovation plans.

Some recent examples include:

  • An upside-down roll-on deodorant that uses 18% less plastic in each pack.
  • PureIt, a battery operated home water purification device which gives households in India access to clean, pure drinking water at low cost.
  • Small and Mighty laundry liquids which, because of their size and concentration, reduce CO2, water usage and transportation costs.
  • Comfort Easy Rinse fabric conditioner which minimises the amount of water needed to rinse clothes.
  • ProActiv margarines that contain plant sterols, clinically proven to lower cholesterol.
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