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Lifebuoy – promoting healthy hygiene habits

Lifebuoy, a brand initiated in 1894, was inspired by a commitment towards establishing better hygiene and health amongst people. The ever popular red Lifebuoy bar was thus created. Its distinctive carbolic smell was soon to be associated with cleanliness and utmost personal hygiene.

A behaviour changing strategy

The inspiration and commitment of Lifebuoy has made it a soap popular all around the world. By understanding the need for good hygiene for better health, creating soap that assures 100% cleanliness, and making this soap affordable and available, Lifebuoy has played a crucial role in promoting good health habits.

Behaviour change towards better hygiene habits has been the goal of Lifebuoy since 2010. With the launch of the Lifebuoy Hand Washing Behaviour Change Programme, it aimed to promote hand washing amongst consumers in Asia, Africa and Latin America, and thereby reduce the occurrence of respiratory infections and diarrhoeal disease.

This behaviour change strategy of Lifebuoy’s aims to transform the lives of all – regardless of age, gender and social status. By making Lifebuoy accessible to everyone, in 2015 alone, over one billion people changed their hand washing habits to ensure better health and hygiene.

A range of products

Though Lifebuoy gained popularity as a carbolic soap bar, the inspiration behind the soap has resulted in innovative product creation to ensure accessible hygiene and health to a wider range of consumers.

Thus, today, apart from the famous red coloured soap bar, Lifebuoy offer a range of soap variants. These include body washes, liquid hand wash, hand sanitizers – all designed to provide easy access to better hygiene and health to all.

Lifebouy Shampoo – shiny on the outside and strong inside

Lifebouy Shampoo has the power of Milk Protein which helps empower every mother with the ability to give her daughter a lasting foundation for strong and healthy hair, thereby nurturing the bond between mothers and daughters. A mother understands that the world of her child is different from the one she grew up in and so does what she can today to help her child secure a good future tomorrow.

Hair consists of 90% protein which forms the foundation for healthy hair.Thanks to the Milk Protein in Lifebouy Shampoo the protein in our hair is nourished and replenished, helping it become stronger from root to tip. Lifebouy Shampoo has been helping mothers help their daughters achieve strong and healthy hair.

Launched over a decade ago, Lifebouy Shampoo has been providing progressive mothers with dependable hair care solutions while maintaining its affordability. Laying the foundation for future generations of strong and healthy hair, Lifebouy shampoo is available in three variants of Healthy, Herbal and Anti Dandruff.

Careline contact details

Unilever Belgium N.V.
Humaniteitslaan/Boulevard de l’Humanité 292
1190 Brussel/Bruxelles

Av. El Dorado No 69 B-45
7 Floor. Corporate Center building

T: 018000 527517

Home & personal care
T: 018000 513130

Unilever Danmark A/S
Ørestads Boulevard 73
2300 København S

Unilever France S.A.
20 rue des Deux Gares,
92842 Rueil Malmaison Cedex

Unilever Deutschland  
Konstantin Bark 
Am Strandkai 1
20457 Hamburg


Hindustan Unilever Limited
Unilever House, B. D.
Sawant Marg
Chakala, Andheri (E)
Mumbai - 400 099

Unilever Japan Head Office
Nakameguro GT Tower (Reception 22F)
Kamimeguro, Meguro-ku

Unilever Kenya Limited
Watermark Business Park, Ndege Road, Karen
P.O. Box 30062-00100 GPO, Nairobi, Kenya

Consumer Care line
0800 22 15 45 4

Head office, Karen : +254 (0) 709 050 600

Industrial office, Commercial Street: +254 (0) 709 050 800

Unilever Tea Kenya Limited

Kericho-Nakuru Road

P.O.Box 20 – 20200

Kericho, Kenya

Unilever N.V. Weena 455
PO Box 760 3000
DK Rotterdam

Martin Linges vei 25,

1364 Fornebu, Norge

Unilever de Puerto Rico
Professional Offices Park
997 San Roberto Street, Suite 7
San Juan, PR 0096

Unilever South Central Europe SA
Baneasa Business & Technology Park
42-44 Bucuresti-Ploiesti street
Building B
4th floor
District 1
013696 Bucharest

Unilever Singapore Pte Ltd
20 Pasir Panjang Road, #06-22
Mapletree Business City
Singapore 117439

Unilever Vietnam
156 Nguyen Luong Bang Avenue
Tan Phu Ward, District 7
Ho Chi Minh City

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