Lifebuoy, a brand initiated in 1894, was inspired by a commitment towards establishing better hygiene and health amongst people. The ever popular red Lifebuoy bar was thus created. Its distinctive carbolic smell was soon to be associated with cleanliness and utmost personal hygiene.
The inspiration and commitment of Lifebuoy has made it a soap popular all around the world. By understanding the need for good hygiene for better health, creating soap that assures 100% cleanliness, and making this soap affordable and available, Lifebuoy has played a crucial role in promoting good health habits.
Behaviour change towards better hygiene habits has been the goal of Lifebuoy since 2010. With the launch of the Lifebuoy Hand Washing Behaviour Change Programme, it aimed to promote hand washing amongst consumers in Asia, Africa and Latin America, and thereby reduce the occurrence of respiratory infections and diarrhoeal disease.
This behaviour change strategy of Lifebuoy’s aims to transform the lives of all – regardless of age, gender and social status. By making Lifebuoy accessible to everyone, in 2015 alone, over one billion people changed their hand washing habits to ensure better health and hygiene.
Though Lifebuoy gained popularity as a carbolic soap bar, the inspiration behind the soap has resulted in innovative product creation to ensure accessible hygiene and health to a wider range of consumers.
Thus, today, apart from the famous red coloured soap bar, Lifebuoy offer a range of soap variants. These include body washes, liquid hand wash, hand sanitizers – all designed to provide easy access to better hygiene and health to all.
Lifebouy Shampoo has the power of Milk Protein which helps empower every mother with the ability to give her daughter a lasting foundation for strong and healthy hair, thereby nurturing the bond between mothers and daughters. A mother understands that the world of her child is different from the one she grew up in and so does what she can today to help her child secure a good future tomorrow.
Hair consists of 90% protein which forms the foundation for healthy hair.Thanks to the Milk Protein in Lifebouy Shampoo the protein in our hair is nourished and replenished, helping it become stronger from root to tip. Lifebouy Shampoo has been helping mothers help their daughters achieve strong and healthy hair.
Launched over a decade ago, Lifebouy Shampoo has been providing progressive mothers with dependable hair care solutions while maintaining its affordability. Laying the foundation for future generations of strong and healthy hair, Lifebouy shampoo is available in three variants of Healthy, Herbal and Anti Dandruff.
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