‘Doing well by doing good’ is a part and parcel of our everyday business approach. Bringing to life our company vision of making Sustainable Living a Common Place, our route to market Saubhagya channel was born. The Saubhagya micro-entrepreneurship scheme seeks to empower rural community women through entrepreneurialism and sees them becoming direct-to-home ambassadors of our Unilever brands.
It was implemented in 2003 with 5 brave women entrepreneurs that took the first step towards economic inclusion and the programme quickly blossomed from there to more than 5000 entrepreneurs today. The initiative stems from the opportunity to engage more women to the country’s economy, which will aid them to prosper while opening a unique distribution channel for Unilever.
Our ‘Gamata Api’ initiative came to life as a unique platform, which enables our Saubhagya entrepreneurs to work with their communities to achieve much needed structural development. The projects undertaken by our ‘Gamata Api’ initiative are chosen based on the performance of our Saubhagya entrepreneurs and their ability to meet predetermined goals. We have already completed several community building projects across the country that have won the hearts of our consumers and made our Saubhagya entrepreneurs role models in their villages.
*Photo caption: Road Development in Aranayaka, Kegalle