Important as sustainability is for many consumers, it is often just one deciding factor among many. Which is why the way that we design and deliver our products has to make sustainable living as easy and enjoyable as possible.
Sustainability is all about making preparations today for what will come tomorrow. None of us have a crystal ball, but we have to expect new trends and surprise events to come our way – and to respond quickly and decisively when they do.
There is much that we can do to reduce the impact of our operations and that of our suppliers, customers and other partners. But there are certain changes that require an overhaul of how our systems work – which ultimately is the job of policymakers.
Tracing the origin of every single category of raw material that we buy is a huge challenge. Experience has taught us that our influence for change is greatest where we have the clearest line of sight throughout the chain – so that’s where we are focusing.
When we set our Unilever Sustainable Living Plan targets ten years ago, we knew we would have to work immensely hard on multiple fronts to meet them. And that’s what we have done. What we didn’t realise was how hard it would be to measure our progress.
Ten years ago we set out on a journey to become the world’s most sustainable business. As we celebrate a decade of our Unilever Sustainable Living Plan, we're reflecting on what we've learnt and what comes next.