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Lux celebrates 75 years

Lux celebrates its Diamond Jubilee among glitz and glamour of the silver screen.

Lux, Sri Lanka's leading beauty soap brand celebrated its diamond jubilee recently yet conforming its steady stand during the long journey so far in the beauty field and the contribution rendered to the local stardom.

Launched in 1931 by Unilever, Lux has achieved the number one position among the beauty soaps in the country with more than 85% of households purchasing it. The Diamond year was celebrated in style at a glamorous ceremony held recently.

As a first of its celebratory activities, two exotic variants of soaps named as "Lux Aromatic Glow" and "Lux Chocolate Seduction" were launched as limited edition variants.

Rich with cocoa cream and strawberry vitamins, Lux Chocolate Seduction has been designed to nourish skin and leave it looking 'deliciously' gorgeous. Receiving its name from its cocoa cream ingredient, chocolate colour and fragrance, Lux Chocolate Seduction is designed to entice the consumer like never before.

This is the first time a chocolate soap has appeared in Sri Lanka and it is a first among branded soaps across the world.

The second variant, Lux Aromatic Glow, entrenches a delicate mix of lotus extract and aromatic oils that has been crafted to offer an exotic lingering fragrance and glowing skin.

Movie stars and current Lux Brand Ambassdors Sangeetha Weerarathne, Yasodha Wimaldhama and Kanchana Mendis, faces which represented Lux throughout the years, were amongst the glittering personalities at the event, with new upcoming stars Anarkali Akarsha, Chathurika Pieris and Manjula Perera all attending.

Marketing Manager for Lux, Unilever Sri Lanka Surith Perera addressing the gathering said, as the market leader in beauty soaps, the brand has to continually do new things to address the aspirations for consumers and be a trend setter. " With the soap market full of me-too brands with similar propositions, Lux will continuously keep differentiating itself, exploring new expressions of beauty," he said.

Lux also offers a range of shower creams for superior bathing benefits, keeping in step with the changing needs of the consumer.

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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