Astra Premium to fuel kids growth
The newest addition to Unilever’s diverse product portfolio was launched last week. Astra one of Unilever Sri Lanka’s biggest brands and the market leader in margarines, launched its newest innovation, ‘Astra Premium’.
The newest addition to Unilever's diverse product portfolio was launched last week. Astra one of Unilever Sri Lanka's biggest brands and the market leader in margarines, launched its newest innovation, 'Astra Premium'.
"Astra Premium Soft Spread is made of a superior oil blend. It has more unsaturated fat and less saturated fat and is therefore a healthier source of energy for active growing kids" said Dinesh de Mel the Category Leader for Spreads at Unilever. He went on to say that "With the price of Butter having increased over the last two months, consumers are now able to enjoy a tasty spread that is more affordable and more nutritious. The uniqueness of Astra Premium is that it has 50% more good fat & 50% less bad fat than butter".
"As per the dietary guidelines a growing child requires 1750kCal of energy per day. Fat which is the most energy dense nutrient should provide 30% of the energy requirement among active children. Further more, Unsaturated fats referred to as "Good Fats" contain essential fatty acids which are required for physiological functions like cell growth, cell function, hormone production and many other metabolic processes.
As the body cannot produce these nutrients on it's own it must come from ones diet. "Astra Premium is the latest in a series of innovations that have been introduced by Unilever in its constant endeavour to provide better value to the consumer. Considering the fact that Cholesterol build up starts from childhood, it is important to replace 'Bad Fats' consumed by children with 'Good Fats'.
To this end Astra Premium will certainly help mothers to provide the right nutrition to their kids. What's more, it can be spread right out of the fridge" said Unilever's Marketing Director for Foods and Home Care, Mr. Surith Perera.
Astra Premium is now available in all Super Markets and top end grocery stores
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