Lifebuoy and Sunlight does Unilever Sri Lanka proud
The crowning glory was when for the third successive year, Unilever’s flagship brand Sunlight was voted by the people of Sri Lanka as the ‘FMCG Brand of the Year’. Sunlight also won the award for the ‘Youth Brand of the Year’. Sunlight, which has a heritage of nearly 125 years and with 8 tablets being sold every second in Sri Lanka, confirms its popularity and national icon status. Lifebuoy, another popular brand known for its health and hygiene proposition, was voted the ‘Personal Care Brand of the Year’.
What is unique about these awards is that it is the voice of the people that decide the winners, which is the best measure of success for any brand. The ‘PoP’ Awards are based on a nation wide survey carried out each year by the market research firm The Nielsen Co, in conjunction with the Sri Lanka Institute of Marketing (SLIM).
Commenting on this achievement, Unilever Chairman Amal Cabraal said “I am indeed very proud that for the 3rd consecutive year our brands have received these top honours. There is no better affirmation of the popularity of our brands than when the people of Sri Lanka vote for them. We remain committed to adding vitality to our consumers through our 22 winning brands that have become household names and lead the categories they operate in”.
Last year too, Unilever Sri Lanka won 5 PoP awards for Sunlight, Signal, Vim and Astra, and took the #1 slot as the company with the highest number of people’s awards.
258 M. Vincent Perera Mw
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