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Signal sina bo wewa

The country’s iconic oral health care brand, Signal from Unilever Sri Lanka, once again teamed up with the Sri Lanka Dental Association, to successfully lead an effective outreach program on oral hygiene, through the recently concluded Signal Sina Bo Wewa camp in Hambantota.

This year’s first installment of the groundbreaking campaign was attended by over 8,500 people in just its first camp, which held interactive school programs and dental clinics to promote good oral hygiene, with particular attention to the importance of night time brushing habits, the necessity for changing toothbrushes every three months, as well as a special segment on the care of cleft palate disorders.

On the success of this camp, Brand Manager for Signal, Unilever Sri Lanka, Pramodh Kahandaliyan said, ‘Signal was delighted with the response received in the first camp, which was attended by over 8,500 people.

Such a large turn out shows that there is a growing interest in oral health care, which is especially important now, when there is an unprecedented increase in the number of dental problems among children in Sri Lanka. That’s why this time’s campaign has a special focus on inculcating good night time brushing habits among children.

Neglected dental problems can cause serious infections and diseases and Signal believes that good preventive measures and timely treatment can help people avoid unnecessary pain and expense. We know that the Signal Sina Bo Wewa campaign has become an annually awaited program by many people and are thankful to everyone, especially the Sri Lanka Dental Association, for helping us take this program to the families of Hambantota.’

The Signal Sina Bo Wewa season began in style with the Signal teams visiting every household in the area to invite families, who didn’t have either the time or the finances to access proper dental services, to participate in the program and become better equipped to maintain good dental hygiene.

The Signal Sina Bo Wewa team visited over 200 schools to organize interactive educational activities, art exhibitions and Sinasenpathi entertainment to promote good oral care habits. The team gifted schools with attractive posters and tooth charts on night time brushing habits and sponsored a therapist to visit the schools and conduct demonstrations on effective brushing techniques.

Schools were also given samples of toothbrushes and toothpastes so that teachers and prefects could encourage students to brush their teeth after their morning snack break. The team also presented a host of engaging games and activities to introduce students to the fun side of brushing their teeth.

Schools were also visited by Denti buses, which are fully equipped dental offices on wheels, offering free dental screening facilities and interactive educational drama sessions on oral hygiene. Students who had their teeth screened on these buses receive a dental card, which when produced at the dental camps, permitted them to receive suitable treatment from qualified medical personnel.

The camp itself hosted various dental clinics, including specific treatment sessions manned by twenty five highly qualified dentists. Attendees were greeted with refreshments, and special games and movies were organized to promote the importance of night time brushing particularly among children. The camps also promoted awareness on cosmetic teeth care, with panels of experts advising patients on whitening their teeth and the availability of a whitening meter. Raffle draws and other competitions were also conducted rewarding both consumers and retailers of Signal products.

One of the special features of this year’s dental camps however, was the section promoting awareness on cleft palate disorder. Conducted by the SLDA, this section offered free consultation and advice from experts and educational panels to those who wanted more information on the condition.

Having successfully concluded the camp in Hambantota, the Signal Sina Bo Wewa team will next proceed to Kulliapitiya for the second camp.

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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