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Unilever Sri Lanka’s mega hair care brand Sunsilk, together with the Professional Hairdressers’ and Beauticians’ Association (PHABA) are prepared to storm Colombo for the 6th consecutive year when Sunsilk Style International launches at the BMICH on the 28th of February.

Unilever Sri Lanka’s mega hair care brand Sunsilk, together with the Professional Hairdressers’ and Beauticians’ Association (PHABA) are prepared to storm Colombo for the 6th consecutive year when Sunsilk Style International launches at the BMICH on the 28th of February.

The event which will continue till the 2nd of March, is open to the public from 9:00 am to 8.00pm everyday and will provide consumers with the opportunity to visit over 80 trade stalls dedicated to various aspects of the hair and beauty industry including bridal dressing and make up, trendy hairdos, designer clothing, wedding photography, floral arrangements, cake décor, wedding planning, nail art and more. The event also provides an excellent platform for young professionals to showcase their talent and make a name for themselves in the industry.

An international event

Lal Weerasinghe, President, PHABA had this to say “This is the second time that PHABA has been a part of this event and we guarantee that it will be bigger and better than last year. The response we received last year was phenomenal and we have raised the standard this year in terms of what we offer participants as well as consumers.

Sunsilk Style International is by far the largest and most comprehensive event of this nature, a truly an International event with hairdressers & beauticians across Asia participating in the Sunsilk sponsored hair competitions along with our talents local hairdressers. I want to take this opportunity to thank our sponsor Sunsilk & Unilever Sri Lanka, marketers of Sunsilk for their invaluable and generous support”

Speaking on Sunsilk’s sponsorship of the event, Fazlan Faizal, Unilever Sri Lanka’s Category Leader for Hair, said “Sunsilk Style International is the grand culmination of an island wide hair and beauty culture workshop named “Sunsilk Hadakari” designed to reach out to talented individuals and give them the training and exposure they deserve. Each workshop saw the selection of aspiring professionals who now have the opportunity to compete at the ‘Sunsilk Hadakari” competition at Sunsilk Style International and receive further recognition and exposure to the best the industry has to offer”.

'Mane' attraction

As in previous years the Sunsilk stall, a main attraction at the event will be managed by the Ramani Fernando Sunsilk Hair Care Academy offering hair washes and blow dries along with professional hair care advice and much more. The Sunsilk stall will also serve as an application collection point for those interested in enrolling at the Ramani Fernando Sunsilk Hair Care Academy.

Another highlight of the event will be the Sunsilk Fantasy Hair competition. Preliminaries held on each of the first three days of the event will climax in the grand finale on Sunday 2nd March, and the winner will receive USD 600 in prize money.

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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