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Diriya Sihinaya

Envisioning to make unfulfilled dreams a reality, Fair and Lovely recently launched their reality competition targeting both urban and rural Sri Lankan women who are struggling to make their entrepreneurial dreams come true. Aptly titled “Fair & Lovely Diriya Sihinaya 2009”, the reality competition has now reached its peak, where 10 finalists will compete to win two million, a chance to start off their own business using their life skill, together with the training, courage, confidence and the strength they will receive from this innovative program.

Aptly titled “Fair & Lovely Diriya Sihinaya 2009”, the reality competition has now reached its peak, where 10 finalists will compete to win two million, a chance to start off their own business using their life skill, together with the training, courage, confidence and the strength they will receive from this innovative program.

“When we initiated “Fair & Lovely Diriya Sihinaya”, we wanted it to be a reality competition like no other in Sri-Lanka. Built on the belief that many Sri-Lankan women have unfulfilled dreams that have either been put aside due to family obligations or just unbelief in themselves, Fair and Lovely’s main goal for the show is to motivate Sri-Lankan women of all ages and to show them that anything is attainable – no dream is unreachable,” stated Shantha Fernando Brand Manager, Fair & Lovely.

The team behind “Fair & Lovely Diriya Sihinaya” announced their call for contestants through pamphlets enclosed in all Fair & Lovely products and through Fair & Lovely representatives visiting garment factories and regional educational/vocational institutes across the country.

The answer to their call was an exceptional total of 20,000 applicants – further emphasizing on how many local women are awaiting the opportunity to establish their business dreams. The Fair & Lovely team, assisted by the University of Colombo Career Guidance Centre, then conducted a thorough initial screening and proceeded to narrow down applicants to a considerably smaller number of six hundred semi finalists.

These selected six hundred were later interviewed one to one at three central regions Colombo, Kandy and Galle, again reducing the contestants to a hundred.

Subsequently the final hundred contestants were brought together from across the country to participate in a three day workshop that covered a wide array of topics branching from self confidence & interpersonal skills to management, banking & finance, thereby equipping contestants with the practical hands-on skills that they would require when setting up their businesses.

Finally, through further screening at the workshop, only ten contestants were selected to proceed. However, the rest of the contestants did not walk away empty handed either - instead they left the program with a solid foundation in the fundamentals of building their own business and also the courage and belief in themselves to achieve their dreams.

The ten finalists standing at the start of their journey with “Fair & Lovely Diriya Sihinnaya” come from very different backgrounds and originate from various parts of Sri Lanka. They all have different dreams that vary from a typical female occupation such as running their very own salons to a business as unimaginable as a motorcycle garage in a female world - but they all have one passion in common –to make their dreams a reality.

For thirteen weeks, the finalists will live together in one house and participate in weekly entrepreneur oriented challenges where their entrepreneurial skills and practical working knowledge wil

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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