LMD most respected
Conceptualized and commissioned by LMD and conducted by AC Nielsen, the survey identified and ranked the ‘The Most Respected Entities in Sri Lanka’. It attempted also to find out why they were so perceived. This year the survey was conducted among a sample of 800 senior business managers in the country.
The ranking is based on an evaluation of companies’ performance on ten criteria – financial performance, quality consciousness, management profile, honesty, innovation, dynamism, work environment, CSR, vision and national mindedness.The all-star analysis of various key performance indicators used in the survey showed that Unilever Sri Lanka scored high on business performance, quality consciousness, CSR initiatives, vision, innovation and dynamism.
Commenting on this achievement, Amal Cabraal, Chairman, Unilever Sri Lanka said, “I am very pleased we have improved our ranking and to have come out as the top-ranked multinational once again.Our success is founded on ourG3 mantra, which is, growth raised to the power three - growth of our brands, growth of our people and the growth of our links with the community we serve”.
He praised the trust and loyalty that Unilever Sri Lanka enjoys in the community and was upbeat about the recognition the company had continuously received for its initiatives to help the community.
The programmes conducted by Signal to raise oral hygiene standards, those carried out by Astra to develop young cricketers, the Pears Safe Hands programme to uplift the medical facilities available to mothers and babies as well as the Lifebuoy Clean Hands programme which promotes healthy habits were mentioned by him.
“Our corporate purpose is `to add vitality to life’. We believe that CSR is an integral part of our work” commented the Chairman”.
258 M. Vincent Perera Mw
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