Sunlight Saubhagya Scholarships
Recognizing that children are the future, Unilever Sri Lanka’s “Sunlight Saubhagya Scholarship Awards”, which focuses on highlighting and nurturing talents of children of women entrepreneurs under Unilever’s first CSR initiative-the Saubhagya scheme, provides their children with a helping hand to brighten their futures.
The first two Sunlight Saubhagya Scholarship events were held consecutively in 2007 and 2008, where children who excelled academically, as well as in arts, drama and sports, at district or regional level, were awarded scholarships, and this year too the third event had …. school children being recognized with many more such scholarships. This CSR project was another step towards celebrating Sunlight’s 125 year long aspiration of illuminating the future of Sri Lankans and Sri Lanka.
“Sunlight Saubhagya”, which focuses on harnessing the entrepreneurial spirit among rural women, empowers women by providing them an opportunity to generate a sustainable income and thereby enhance the quality of lives of their families. This project which commenced in January 2003 now has over 3500 participants and has become popular all across the country. Whilst enhancing the lives of the participants and their families, this project also aims to extend the benefits to the community.
As such, individuals living in the vicinity will also benefit from the community development activities that take place including building of community centers, wells and libraries etc. In recognition of these services to the community, this project is also supported at a national level by the Ministry of Samurdhi & Poverty Alleviation.
Over its 125 year history Sunlight has gone beyond the functional space of giving homes and communities a clean fresh wash. The brand which has grown to become a household name and an icon so to speak has reached out and touched communities and people of diverse ages, races and cultures.
Clean water and Sunlight have given many housewives a reason to smile and has given millions of Sri Lankans and spring in their step as they step out daily in pursuit of their jobs, careers and dreams. Many wells have been constructed in remote villages, giving those communities and schools an opportunity to experience the freshness of clean water and sunlight in their lives.
Not only have these projects helped to improve the overall standard of lives of people but is has also become a source of strength and encouragement to all people since early 1900.
Sunlight is the leading flagship brand of Unilever Sri Lanka and for the third successive year, has been voted by the people of Sri Lanka as the ‘FMCG Brand of the Year’. Sunlight also won the award for the ‘Youth Brand of the Year’. Always deriving its strength through a strong emotional equity with the consumer through trust and heritage, Sunlight has touched the hearts of many a Sri Lankan in numerous ways, adding vitality and a ray of sunshine to life.
No doubt the trust and confidence of its consumers has played a key role in the success of the brand. For the Sri Lankan consumer, Sunlight is much more than laundry soap and is inextricably linked to their life in many ways.
258 M. Vincent Perera Mw
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