USL owns 12 of Sri Lanka's Top 100 Brands
Unilever Sri Lanka owns 12 of Sri Lanka's Top 100 Brands in the recent survey conduct by Brand Finance
The iconic Sunlight, the dependable detergent Surf, the household care expert Vim, the nutritious Astra, the sumptuous Marmite, the reason to smile Signal, the hair care expert Sunsilk, the beauty brand Lux, the baby care expert Pears, the germ fighter Lifebuoy and the new entrants to the Top 100 Brands list, the delightful Sri Lankan teas, Ceylonta and Laojee.
Unilever Sri Lanka has always held the reputation of being one of the most successful marketers and largest manufacturers of some of Sri Lanka’s leading FMCG brands. According to Ruchi Gunewardene – Managing Director of Brand Finance Lanka, “When we look at building brands, a primary consideration is, how does one build a sustainable brand which continues to earn revenue for the business year after year."
"To do so, you need to look no further than Unilever Sri Lanka, whose brands consistently appear in our listings. Unilever Sri Lanka, is a brand powerhouse, dominating the 2010 Brand Index with as many as 12 brands, with Sunlight topping the list.“
With a brand portfolio which consists of 26 brands that are household names, the company currently leads in all categories it operates in and has recorded double digit growth in the last eight consecutive years. "We are very proud of the recognition that Unilever’s brands have received from Brand Finance’s Top 100 Brand Index.
The dominant presence of our brands among the Top 100 brands in Sri Lanka is an important recognition of our success and reflects Unilever Sri Lanka’s continued commitment to providing Sri Lankan consumers with their favourite brands while adding substantially to the nation’s economy," stated Amal Cabraal, Chairman of Unilever Sri Lanka.
Caring for you, your family & your home
Unilever Sri Lanka’s personal care brands help people look good, feel good and get more out of life. The portfolio consists of Signal, Dove, Lux, Ponds, Rexona, Axe, Lifebuoy, Clear, Fair& Lovely, Pears and Sunsilk. For three consecutive years from 2007 – 2009, Lifebuoy was voted the ‘Personal Care Brand of the Year’ at the SLIM ‘Power of the People’ awards whilst in 2005, Signal entered the Guinness Book of World Records for its ‘Sina Bo Wewa’ campaign and was also voted ‘Sri Lanka’s Most Preferred Brand’ at the SLIM National Icon Awards in the same year.
In the Home Care market as well Unilever Sri Lanka leads with brands such as Sunlight, Vim, Rin, Comfort and Surf Excel. With these brands, Unilever focuses on the hygiene, freshness and cleanliness of clothes and homes. These brands help people to be at their confident best, and get more out of life. Sunlight, an undoubted national treasure with a history of 125 years to date, is the flagship brand of Unilever Sri Lanka. Even today, Sunlight continues to be the best FMCG Brand of the Year by winning the People’s Choice Award in 2009.
Food brands account for 20% of Unilever’s business in Sri Lanka.From creamy spreads Astra, Flora and Marmite to refreshing teas such as Laojee and Ceylonta, Unilever Sri Lanka’s food brands will satisfy even the most discerning palates.With a 70 year manufacturing presence in Sri Lanka, Unilever locally manufactures 95% of all the products it markets and remains committed to doing so into the foreseeable future.
Despite the tough economic environment and with inflation reaching record highs, Unilever Sri Lanka has always delivered outstanding results on all fronts of the business - the key success factor to growth being conducting business in a responsible way. Through responsible business, they have been able to create better life stories for all Sri Lankans, thereby living up to its mission to add vitality to life and continuing to deliver products of great quality and value.
258 M. Vincent Perera Mw
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