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Dove launches Hair Fall Rescue range

Dove, a leading Unilever brand, keeps to its clinically proven promises

Dove expanded its haircare premium collection with the dove hair fall rescue shampoo and conditioner. The patented micro moisture serum in the new range helps repair weakened hair from root to tip which results in a radical hair fall reduction from 100 strands to just 2 per day.

Hair fall can occur due to a number of reasons, some being in ways that are not even realized, and usually occur in the everyday routine of most women. Hair fall causes could be either environmental (sun, pollution, cold, and humidity), mechanical (washing, towel drying, and brushing), thermal (blow drying, using heat treatments), chemical (colouring, perming or harsh medications for health reasons) or lifestyle (dietary habits, sporting activities).

With the Dove Hair Fall Rescue Shampoo the harassed hair is gently cleansed and strengthened while the conditioner reduces friction between hair strands making it stronger and fuller and preventing a near 98% hair loss.

Ms. Wathsala Aluthgedara, Category Head - Hair Care, Unilever Sri Lanka said “Dove products enter the market after comprehensive laboratory tests and clinical success. Our research shows that by using Dove Shampoos & Conditioners one can reduce hair breakage by 98% & split ends by 90% which are main causes of hair fall.

According to Ms. Aluthgedera,Dove is committed to help all women realize their personal beauty potential by creating products that deliver genuine improvement to the condition of your hair. Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself.“This promise remains at the heart of every product released under the Dove brand name” she commented further.

“Asian women want to be adorned with luscious and healthy hair but are not necessarily blessed with a thick crown of hair due to various lifestyle & environmental hazards.” said Janmesh Antony, Brand Manager, Dove Shampoo. “as every woman dreams of salvation from hair-fall, Dove Hair Fall Rescue Range smoothens lifted cuticles, strengthens the bristles from the root, perfectly de-tangles and transforms into healthy, soft and smooth hair without weighing it down while building positive self-esteem and bringing out the real beauty of her hair.” Janmesh stated.

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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