Lipton launches new range of flavoured teas
The world famous Lipton Tea has reached yet another milestone in Sri Lanka through the introduction of flavoured tea to its product portfolio. Lipton launched three new black tea flavours which include - Earl Greytea, Lemon tea and English Breakfast tea at a recently held glamorous launch ceremony in Colombo. The new packaging and communication of the popular Lipton Clear Green variants – Pure, Mint, Jasmine and Citrus were also unveiled at this ceremony.
Offering a finer and a fresher brew to the local tea consumer, Lipton encourages tea-lovers to engage in 'Positive Drinking’ through its finest tea range.
Lipton is synonymous with tea today. The ultimate power of Lipton lies in both its modern day relevance and its heritage that dates back to late 1890s, when Sir Thomas Lipton founded his 'Tea Dynasty' in Sri Lanka with the objective of making tea accessible to all at an affordable prices with guaranteed quality.
Promise of Natural Goodness
Mr. Asanga Ranasinghe, Director Marketing, Unilever Sri Lanka said, “Lipton, the leading global tea brand sold in more than 110 countries, promises natural goodness and a great taste. We also believe in sustainable tea agriculture and build the brand on those lines”. Mr. Ranasinghe attributed the brand's success to its continuous evolution in the market. “We areproud of our heritage but unafraid to innovate.
Lipton’s latest flavoured tea range is introduced to the local market after much research on Sri Lankan preferences. Lipton also and caters to the needs of Sri Lankan tea-lovers interested in newer tastes. Category Leader - Beverages, Ms. Manindri Bandaranayke sharing her views on the occasion said, “For over a century Lipton has given the best to tea-lovers around the globe maintaining its position as world's number one tea. Through the introduction of the new tea variants and the re-launch of Clear Green we hope to give Sri Lankans a unique experience and a newer taste of tea.”
258 M. Vincent Perera Mw
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