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Unilever Sri Lanka launches Domex

Unilever recently launched Domex in Sri Lanka, an expert toilet cleaning product with a unique formulation especially designed to kill germs.

Toilet hygiene is essential to every household and is key to ensure health and well-being of the entire family. There could be as many as 189 different varieties of germs existent even in a toilet which is visibly clean and odourless. Another noteworthy fact is germs that cause diarrhoea, typhoid fever; intestinal infections & gastric ulcers are found in toilets and cannot be eliminated entirely by ordinary toilet cleaners.

Strong Germ Killing Formula

Commenting on this, Makshoodh Meerasaibu, Marketing Manager, Unilever Sri Lanka said, “Sodium Hypochlorite, commonly known as bleach is a well known and a recognised disinfectant used world over for germ killing. It is a chemical component which is capable of killing all types of germs such as bacteria, yeast, moulds, viruses and bacterial spores”. According to him, “unlike the common toilet cleaners available in the market at present, Domex’s bleach based formulation provides its consumers a cutting edge solution to keep their toilets germ free”.

According to Dulanganee Matugama, Asst. Brand Manager, Domex, nowadays housewives are becoming increasingly concerned not only about toilet cleanliness, but also about hygiene. People in Sri Lanka consider toilet sanitation an essential requirement in their daily lives. Our consumers can look forward to Domex as a brand which gives promising results against germs while ensuring hygienic surroundings for the family.

Domex has been in the international market for seventy years, under the brand name Domestos, providing families a totally trusted solution for toilet hygiene. Domex has a strong presence in 35 countries including UK, Turkey, Vietnam, Philippines,and India, and is expected to win confidence of the Sri Lankan consumer fast.

About Unilever Sri Lanka

Unilever Sri Lanka is one of the biggest FMCG companies in Sri Lanka which has a diverse portfolio in the categories of home care, personal care and foods. Unilever Sri Lanka produces 95% of its products locally with a 75 year long manufacturing presence with Sunlight, Lux and Pears Rose. Today we have a portfolio of 29 brands that are market leaders in their respective categories. Furthermore, Unilever Sri Lanka was ranked as the fourth most respected entity in Sri Lanka by LMD in 2011, and was rated the number one employer of choice in a survey conducted by TNS.

Unilever Sri Lanka Ltd.

258 M. Vincent Perera Mw

Colombo 14

Sri Lanka

+94 (0) 11 4700 800

communications.usl@unilever.com

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