Unilever brands touch the hearts of the People
Unilever Sri Lanka swept the board at the SLIM-Nielsen Peoples Awards 2013, at a glittering ceremony held at the Water’s Edge on the 26th of February 2014. Once again the Unilever team stole the show with 5 awards - the highest number to be won by a single company.
Unilever’s market leading brands were awarded in the following categories:
- Peoples FMCG Brand of the Year – Lifebuoy & Sunlight
- Peoples Personal Care Brand of the Year – Lifebuoy
- Peoples Youth FMCG Brand of the Year – Lifebuoy
- Peoples Hot Beverage Brand of the Year – Laojee
Sunlight and Lifebuoy have shared the honour of being the FMCG Brand of the Year for over five consecutive years, with either or both brands emerging in the top spot since 2010. With three brands winning big, and eleven brands being nominated in eight different awards categories, was testament to these brands being a part of daily life in homes across the nation.
Building brand love
What sets the People’s Awards apart from other honours, and makes this recognition even more commendable is that it cannot be applied for; it is based purely on the choice and preference of the consumers who use the products. This demonstrates how Unilever brands are truly loved by all and have found a special place in the hearts and minds of consumers.
The SLIM-Nielsen People's Awards is a prestigious event held annually by the Sri Lanka Institute of Marketing – the national body of marketers of Sri Lanka, in association with the Nielsen Company. The awards are based on the votes of the general public, as opposed to other awards that is based on the selection of a jury.
This achievement is truly reflective of the creativity and passion of the people behind our brands. This would not have been possible without the contribution and dedication of our Brands team and their extended teams in their respective functions. No doubt this win, will also inspire the team to build Brand Love with consumers and driving outstanding growth in 2014.
258 M. Vincent Perera Mw
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