Lux launches Star Soap Collection
Lux recently unveiled their fabulous Lux Star Collection, a limited edition collection co-created with Deepika Padukone and with a new fragrance by Master Perfumer Alessandra Vinksnaitis.
“Every woman has an ‘inner star’ in her. The Lux Star Collection fragrance is all about that feeling of wearing a fabulous outfit that you know will make you feel like a star and give you the confidence to behave like one,” said Lux Master Perfumer, Alessandra Vinksnaitis, the co creator of the new Lux Star collection soaps, Sweet Temptation and Delicate Embrace.
Sri Lanka’s darling of the silver screen, Pooja Umashanker who launched the two new soaps said she was delighted with the captivating fragrance of these soaps. “To me the New Lux Star Collection is the launch of two new amazing fragrances that are encapsulated in a bar as opposed to a bottle,” says Pooja. I have always believed that scent is a key part of your invisible wardrobe and personality.
The new Star Collection, to me evokes the feeling of getting all dressed up, feeling beautiful, charming and desirable when I step out. I believe every woman has an ‘inner star’ in her and the Star Collection is created to help her express that in a subtle but powerful way,” said Pooja speaking at the launch.
The Star Collection was launched at Park Street Mews, attended by a host of celebrities and fashionistas, as well as reputed beauty and fashion industry icons.
Fans were given the opportunity of rubbing shoulders with their favourite stars and fashion icons, while Sri Lanka’s international beauty queen and champion of women’s rights State Minister Rosy Senanayake too made a guest appearance.
“What’s so special about Lux is also the fact that it is a brand that has a great amount of legacy, including its association with some of the world’s most glamorous women, from Elizabeth Taylor to Audrey Hepburn,” said Rosy.
The Star Concept
The Star Concept
Speaking of the new fragrance, Alessandra Vinksnaitis said, “The ‘star’ concept was the element that most inspired me. I thought of a young lady, very feminine and full of self-confidence, who would sparkle by herself… she is self-assured, spontaneous and free-spirited.
She is confident that she has an ‘inner star’ that is able to shine and charm everyone around her. I picked a beautiful bouquet of rose, jasmine and orchid fragrances to represent a woman’s femininity, infused with a blend of fragrances like vanilla and sandalwood.” The Limited Edition Star Collection is the first ever co-created Lux beauty treat with a celebrity.
Co-created with Deepika Padukone, Lux Lovers will now get a chance to step into the shoes of Deepika and experience her star like quality for themselves.
Describing the fragrance of the two new soaps, Unilever Marketing Manager – Skin Cleansing Nilushi Jayatileke said Sweet Temptation is one part fruity and one part flirty and playful. It features roses, orchids and jasmines with touches of Italian lemon, dewy greens and juicy red fruits, blended perfectly with creamy vanilla, making this fragrance addictive and irresistibly charming.
“Delicate Embrace on the other hand is a delicate floral bouquet of Jasmine, Orange Blossom and Iris, resting atop a cloud of halo-ed musks, making this an utterly delectable fragrance.
“Fragrance is very intimate. It is more than just something you dab on to smell nice. Fragrance, because of its connection to our emotions, can become part of a woman’s personality,” said Pooja. The Lux Star Collection will be available only for a limited time from May ‘15 at stores island-wide.
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