Sunsilk and Ramani Fernando revealed Sunsilk’s new and vibrant hair care range embarking on an exciting journey of hair adventure with the girls of Sri Lanka. This revolutionary unveiling is expected to create exhilarating waves in the hair care market, starting this festive season, as opined by beauty and hair care experts of the industry.
The new Sunsilk range, with its ‘wow’ inside, has been co-created by seven of the world’s top hair experts, and is the brand’s most effective formula, yet. Some of the variants which have been significantly improved are; Thick and Long - enriched with keratin yoghurt, Soft and Smooth – enriched with 5 natural oils, Perfect Straight – enriched with silk proteins and Damage Restore -– enriched with keratin and calcium.
The product caters to a variety of Sri Lankan hair care needs be it hair volume, shine, length or the straightness that girls are looking for. The new outside presents a vibrant outlook and 3D packaging giving the bottle a refreshing look and feel.
Sri Lanka’s leading hair care expert, Sunsilk, together with Ramani Fernando unveiled the exciting new range during an event held in Colombo which celebrated the 40th anniversary of Ramani in her career as a pioneering hairdresser in Sri Lanka. At the event, the two experts jointly showcased the future of hair care in enthralling hair fashion segments which projected trending hairstyles for the upcoming year.
Marketing Director-Personal Care for Unilever Sri Lanka, Sharmila Bandara said, “Sunsilk’s promise of ‘hair on your side’ has stayed true for over 6 decades, evolving and always tuned in to what girls want and need. This promise has been mirrored by our esteemed collaboration with Ramani Fernando. Together, we have created a standing for hair that is unprecedented in Sri Lanka, taking hair care and style from an afterthought to a defining factor in every girl’s life.”
“Sunsilk and Ramani Fernando have set down strong roots as brands that articulate trends and needs long before they become popular. These are two empires building a future together that goes beyond just product, fad or supply and demand. We are arming generations with the potential to be more. Taking hair from an indulgent space into an empowering and necessary one. Something they can count on, and will always have on their side,” she said.
Also speaking on the occasion, Founder of Ramani Fernando Salons, Ramani Fernando said “I had the pleasure of partnering with Sunsilk at an early stage in my career and it was an honour for me to be associated with such iconic names in the industry. What was even better was that this relationship never felt like a business partnership but more of a cherished friendship that has lasted for over 3 decades.”
Speaking further she said, “My proudest contribution with Sunsilk to the community has been in training talented young hairdressers and engaging them in various meaningful programmes which has redefined, and brought the idea of hairdressing to a higher pedestal in Sri Lanka. A feat that I would not have been able to achieve without the support given to me by Unilever as the driving force behind this venture.”
The enduring partnership between Ramani Fernando and Sunsilk includes more than a decade-long collaboration on the Ramani Fernando Sunsilk Hair and Beauty Academy which has seen over 5,000 students pass out from the institute to enter the haircare and beauty industry of Sri Lanka in a professional capacity. The two have also tied up in as the island wide search for talent through the “Hadakaari” competition, giving opportunities to scores of budding hairstylists to realize their potential.
Both initiatives have made significant progress in discovering and grooming potential hair and beauty professionals around the country, ultimately contributing to the progress of the industry.