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Stewarding a business to meet evolving consumer needs

It is a volatile, uncertain, complex and ambiguous world with market realities constantly evolving along with the needs of the consumer. With the prevalence of new technology, innovative business models, inventive supply chains, and ingenious distribution channels, even well-established brands can be disrupted. Despite having 28 beloved household brands and an 80-year legacy in Sri Lanka, Unilever, too, is susceptible to disruption.

Sri Lanka stewarding a business to meet evolving consumer needs

You can read the full article here.

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