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Unilever wins big at 2021 Effie Awards


Average read time: 3 minutes

Crowed Most Effective Marketer of the Year for the 6th Consecutive Year

The teams behind the powerful brands that enabled Unilever to become the Most Effective Marketer at the 2021 Effie Awards

Unilever Sri Lanka secured a significant 11 wins at the recent 2021 Effie Awards, topping the charts to take home the coveted ‘Most Effective Marketer of the Year’ Award for the 6th consecutive year and 10 wins for Pureit, Signal, Comfort, Lifebuoy, Glow & Lovely and Knorr.

Adding to the awards list, the company clinched a Silver Award for Pureit’s ‘Water Revolution’ campaign in the Home Furnishing & Appliances category as well as a Bronze for the brand’s ‘Awakening consumers to awaken a brand’ campaign in the Renaissance category. Unilever’s leading Oral Care brand Signal was recognised with a Bronze Award in the Personal Care category for its ‘Celebrating the art of Sri Lankan smiles’ campaign while Comfort walked away with a Bronze Award for its ‘It’s always about thunder – so comfort forged lightning’ campaign in the Home Supplies and Services Category.

The company also won 6 Finalist Awards, namely Comfort for its ‘Breaking primetime’s mold with Comfort’ campaign in the Content Partnership category, Lifebuoy for its ‘Campaign for all soap brands’, ‘Strong on germs, soft on skin’ and ‘Influencers can help save lives’ campaigns in the Covid Response/Critical Pivot, Renaissance and Influencers categories respectively, Glow & Lovely for ‘From transformation to restoration’ in the Beauty category and Knorr for ‘No more excuses’ in the Packaged Foods category.

Brands that led Unilever to be crowned as the Most Effective Marketer of the Year at the 2021 Effie Awards

Commenting on the achievement, Sharmila Bandara, Marketing Director – Home Care, Foods & Refreshments and Water – Unilever Sri Lanka said “Our consumers have always been at the heart of everything we do at Unilever. All our marketing campaigns are in fact designed to not only meet the needs and wants of our consumers but genuinely enhance their lives. We are pleased to have been recognised for our strong consumer centricity and look forward to nurturing brand love through many more impactful and unmissable campaigns.”

Nilushi Jayatileke, Marketing Director – Beauty and Personal Care and Head of Corporate Communications – Unilever Sri Lanka said, “We always strive to ensure that every Unilever brand communication connects with our consumers on an intimate and deep level, making them feel part of our brand journey. With the Effie Awards seeking to identify and celebrate ideas that work, it is indeed very heartening to see our efforts bear fruit. We also want to thank our creative agency partners and media agency, for their unwavering support, without whom these campaigns would not have come to life.”

The Effie Awards, organised by the Sri Lanka Institute of Marketing, are considered one of the most distinguished honours in the marketing and communications industry. It is one of the most looked forward to and celebrated events among the marketing fraternity, both locally and globally, recognising all forms of effective marketing communications that contribute to a brand’s success.

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