Commenting on the achievement, Shamara Silva, Beauty & Wellbeing and Personal Care Director – Unilever Sri Lanka said, “We are honoured to win the People’s Personal Care Brand of the Year, which signifies our consumers' trust and confidence in Lifebuoy. Being a well-known brand in Sri Lanka for over a century, we have established strong bonds with our customers. As a purpose-driven brand committed to preventing illness and saving lives, Lifebuoy provides accessible protection through its product range and implements extensive habit-building programs. We extend our sincere thanks to our loyal consumers for making Lifebuoy a prominent hygiene brand in Sri Lanka.”
To encourage better hand hygiene practices and educate children on correct handwashing methods, Lifebuoy partnered with the Ministry of Education on awareness campaigns and to install over 100 handwashing units across schools and public places. The brand collaborated with the Ministry of Health to upgrade sanitation facilities and water pipeline systems in schools and organised community clean-up activities. Efforts also include product donations for the safety of frontliners during the pandemic. Since the launch of its ‘H for Handwashing’ campaign in 2021, Lifebuoy has reached over 3.6 million Sri Lankans, joining hands with educators to spread the message of handwashing.
The People’s Awards is an annual, flagship event organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with Kantar Sri Lanka. The awards, which recognise brands and personalities that have made an impact in the lives of people in Sri Lanka, are based on consumer preferences, determined on the results of a nationwide independent survey.