Unilever Sri Lanka's flagship brand, Lever Ayush, proudly served as the Title Sponsor for the AyurEx Colombo 2023 International Conference on traditional medicine, held from September 8th to 10th at the BMICH. Additionally, Lever Ayush was the Main Sponsor for the Exhibition and Trade Fair, featuring over 120 exhibitors. This strategic partnership with the Department of Ayurveda highlights Lever Ayush's commitment to promoting traditional medicine and integrating traditional medical knowledge into modern health and beauty concepts.
Shamara Silva, Marketing Director – Beauty & Wellbeing and Personal Care of Unilever Sri Lanka, said: “At Unilever Sri Lanka, deeply respect Ayurvedic medicine, acknowledging its immense value. National events such as AyurEx have the potential to rejuvenate and nurture this rich tradition. Partnering with AyurEx Colombo 2023 as the Main Sponsor was another opportunity to ignite a renewed interest in this ancient system of medicine, which has garnered global recognition. Together, we take pride in contributing to the safeguarding of Ayurvedic wisdom for future generations through AyurEx 2023 while promoting its accessibility and relevance in today’s world through our brand.”
Dr Dammika Abeygunawardana, Commissioner of Ayurveda - Department of Ayurveda commented, “AyurEx 2023 was a resounding success and we thank Lever Ayush for coming onboard as Main Sponsor. Ayurveda and indigenous medicine has a deep and rich history in Sri Lanka and AyurEx 2023 provided the ideal platform for stakeholders to come together under one roof. We are grateful to the brand Lever Ayush for partnering us in our mission to highlight the value of traditional Ayurvedic practices.”
AyurEx Colombo 2023 provided a valuable opportunity and forum for international stakeholders, professionals, and practitioners to come together and investigate the enormous potential of traditional medicine. The well-attended event featured over 100 local and international Ayurveda trade stalls, over 1000 Ayurveda consultations and demonstrations, over 50 new traditional medicine products being launched and over 25 seminars and workshops.
Introduced to Sri Lankan consumers in 2018, Lever Ayush offers an exclusive range of Ayurveda-registered products inspired by 5000 years of Ayurvedic wisdom to preserve the hygiene and beauty of consumers. The brand’s consumer demand has doubled since its launch due to their appeal to modern day consumers. The products are manufactured at Unilever Sri Lanka’s factory in Horana under the guidance of an Ayurvedic Doctor.
Unilever Sri Lanka has been deeply rooted in the country for 85 years, creating a landscape that preserves and nurtures the true Sri Lankan way of life. The company is one of Sri Lanka’s leading fast-moving consumer goods companies and produces 96% of its products locally.