Our corporate channel initiative that awards a pension scheme for senior citizen shoppers through a special loyalty programme.
We launched the Udaara programme in partnership with the Corporative Channel to address an important need in the country which is elder care. Udaara offers retired government pensioners a health and bereavement cover. Shoppers are eligible for an insurance cover post the purchase of Unilever Sri Lanka products for the value of Rs.1,000 and above for a period of 10 months. To date, 25,000 senior citizens have been covered with an investment of LKR 27 million.
Through the programme our aim is to continuously better the lives of more and more government pensioners by means of a medical cover and by reducing their financial dependency on their support structure. We also hope to provide financial support to family members of retired government pensioners by providing a viable solution for expenses incurred at a time of bereavement, through a funeral cover. We also aim to support the growth of co-op cities and MPCS (Multi-Purpose Cooperative Societies) retail stores in Sri Lanka through targeted sustainable and community wellbeing focused projects. This contributes towards alleviating poverty and achieving sustainable communities, as the success of these shops not only assures a better living standard for all those employed by them, but a better living standard for their budget conscious shoppers.